Our People

Dig In is unlike a normal small shop in that we are a community enterprise and wouldn’t exist without the hard work and support from lots of people across the community.

As well as our small staff team, who manage the shop on a day-to-day basis, we have shop volunteers working behind the till and stacking shelves and a Management Committee and subgroups of the committee who do work behind the scenes in everything from events, promotion, policies, operations and finance. Finally, we wouldn’t be here at all without the generous support from our 300 shareholders.

As a registered Community Benefit Society, we have the privilege and responsibility to engage with our community and not represent any one individual’s interests.


We have a small but dedicated team of staff who manage the daily shop operations and keep Dig In looking fresh and beautiful all year round. The shop is currently managed by Morag, with Claire, Straun and Lina supervising. Our staff have various backgrounds in food/retail, mathematics, publishing, ecology and design!

Management Committee

The Management Committee is elected by our shareholders to support Dig In behind the scenes with all matters business, finance, HR, promotion and community engagement and operations. Working with the relevant sub-groups, the Management Committee is responsible for all manner of things!

We can have up to 12 MC members – and currently only have 7… so if you’re interested in contributing and learning more about the running of a community enterprise, consider joining us here


Isla McCulloch – Chairperson

I started volunteering with Dig In before we opened, helping to raise shares from the local community over a cup of soup and went on to become a regular shop volunteer before choosing to join the Management Committee. I now work for the Community Shares Unit (Co-operatives UK), and believe passionately in the power and potential of community ownership and enterprise. I have represented Dig In at various events and learning trips and am always happy to do a presentation on who we are and the nitty gritty of community greengrocering!

Amanda Lake

As one of many Aussies who have decided Scotland was a fine place to live, I’ve enjoyed the chance to become part of the Bruntsfield community over the past 10 years. 5 of those have been with Dig-In where I enjoy, foremost, shopping and chatting but on the MC I also helping out with the behind the scenes aspects and on social media. I love the idea of my sons growing up in a community which is also growing closer – thanks to shops like Dig-In. As well as having a love of cooking and discovering local foods, wherever my travels take me, I enjoy the great Scottish outdoors and can often be found  building sandcastles on the east coast or camping with the wee ones!

Catherine Francis

As a gardener I value the taste of fresh fruit and veg, but, being in Scotland, it doesn’t come all year around. Having a good greengrocer in the neighbourhood is important to me. As vice-chair of the committee I have been involved in a range of issues from grant funding to recruiting staff but I still get to do the fun bit of an occasional Saturday in the shop… In my day-job, I have worked with community initiatives throughout Scotland and have been inspired by the commitment people can give. Being involved in Dig In is an excellent opportunity to get first-hand experience of just doing it.

Ann McFall

I started working in a greengrocers during my school holidays when I was 16 and have retained my love of them (and the fruit and veg).  I’m also strongly committed to small local shops,  supporting local suppliers, less food waste, less packaging, organic food etc. etc.   I was originally a shareholder of Dig-In but when it started felt overwhelmed by work/home and had no time to help practically.  I retired two years ago (I was a Spanish lecturer) and since then have done volunteering at the shop. 

Carl Emery

I became a member of the Dig-In management committee in 2021 after assisting with the financial operations of the business throughout 2020.

I moved to Edinburgh in late 2019 and as a keen supporter of local business I admire the story behind Dig-In and loved the idea of getting involved further as a member of the management committee and using my experience working with non-profit charities.

Throughout lockdown my love of cooking has got bigger and I fully thank Dig-In and my weekly veg box for that!


Fiona Liddle

Fiona started volunteering with Dig In in summer 2019 and joined our management committee in February 2020. She now helps us with our weekly veg box deliveries and is helping us develop volunteer support.

Diane Finnie – Treasurer

Diane has been our treasurer for two years now, and helps keep an eye on our operational finances and ensuring all our local suppliers are paid promptly.


We wouldn’t survive without the wonderful squad of Dig In volunteers who come in and bring their own expertise and enthusiasm to the running of the shop. Volunteering with Dig In is a great way to get to know your local community, learn new skills and play shop for a while!

Interested in volunteering? Why not read our volunteer profiles to find out more about some of our past volunteers. Or check out our information for new volunteers, and drop a volunteer form to us by email or in the shop.

Some of our staff, management committee & volunteers past and present at a Dig-In outing to see George Egg’s Edinburgh Festival production in August 2019.